*Article contributed by Sarah M.
Amazon’s Fulfillment by Amazon (FBA) program is often heard by individuals who consider getting into e-commerce to generate income or start a business. It is where you can send your products to one of the numerous Amazon fulfillment centers for storage and shipping once you get a purchase.
With its many benefits, it’s no wonder why many sellers would opt for this service, and you could have stiff competition. However, you can put social media marketing into play to make sure that you drive more traffic and potential customers to your product listings and increase sales.
There are various marketing strategies available, so you want to make sure your plans work for your products. Here are things you need to consider before choosing a social media marketing platform:
1. Learn the basics
Selling on Amazon looks so easy: create an account, list items, wait for the item to sell, get paid, ship the product.
However, it’s not as simple as it looks because you’ll have competitors and if you don’t put active effort on your business, then you won’t be able to reap maximum benefits from it.
It’s best to take courses on Amazon FBA to learn the tricks of the trade. You can go here journalreview.org to read on unbiased FBA course reviews.
2. Determine your goals
Everyone will understand why you want to improve your online business, but there’s a higher possibility of upgrading if you know what your aims are and when you have steps on how to achieve them.
You have to determine what your goals are to be able to narrow down the choices of platforms to market your Amazon FBA products. Some entrepreneur goals are:
- Brand awareness – This is the extent to which the audience associates you with a particular product, niche, or industry. It is important when you’re in the early stages of the business or when you’re launching a new product, so the target market knows how you differ with the competition. Social media channels like Facebook, Instagram, and YouTube can help you achieve this goal, as well as promotional campaigns and pre-launching events.
- Traffic generation – This is when you direct target audience to your store, product listing, or website. You can generate more traffic by making sure that your product listings are optimized for search.
- Lead generation – This is when you identify potential customers who could be interested in your products. You can use blogging or other content marketing strategies, advertising, and email marketing, among other methods.
- Sales generation – This is when the specific aim of a marketing effort is to get customers to complete a purchase. You can utilize affiliate marketing, influencer marketing, and others.
3. Set a budget
Any kind of business needs investment, not excluding marketing efforts for your Amazon FBA products. Knowing how much you are willing to spend will drive you to be specific, thorough, and careful with your marketing efforts instead of being complacent and careless.
Some examples of costs are:
- Advertising fees depending on platform and reach (Facebook ads, pay-per-click ads, and others)
- Compensation package for influencers
- Expenses for staff you might hire (graphic artist, content creator, social media marketer)
4. Conduct continuous market research
As a seller, you need to understand what buyers are looking for, how they want it, and where they are looking for it. Market research allows you to stay with the trends, foresee business directions, and adapt according to how the buyers and their needs are evolving so that you can provide these goods to them.
Research can be done in several ways like polls, surveys, questionnaires, revisiting product reviews, going into forums in your niche and analyzing buying patterns you’ve seen in your e-commerce platform.
5. Don’t forget to redirect
If you want to drive more sales into your Amazon FBA products, then your social media marketing efforts need to have the goal of redirecting back to your product listings in addition to creating brand value.
When the Amazon algorithm sees that you have a high conversion rate, you have a higher chance of winning the Buy Box spot and rank higher in product search. A common way of doing this is to write valuable content on your social platforms and add a link to your product. For example, you can have a Facebook post on “Best holiday gifts for an active partner” and add your product listing for a wearable fitness product.
There are tons of ways on how you can make the most out of social media marketing, but you need to know your business, brand, products, and the value you can give to your buyers. Have the skills, set specific goals, set your budget, don’t stop researching, and remember to redirect your audience so that you’ll find the platform suitable for your needs.
*Article contributed by Sarah M.