*Article contributed by Sarah Williams.

With today’s technology, going abroad or on a road trip is as easy as eating a piece of cake, what with the map applications installed on our mobile devices and GPS to help us navigate where we are going.

The same thing goes for a SaaS customer journey. During earlier times, business people and companies alike had to test out their products blindly. They were not sure how consumers and audiences would react.

But now, through the use of a customer journey map, companies finally have a blueprint on how consumers would take their products and respond to their business.

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